[ For Houston nonprofits ]
We build the ads, the donation pages and the follow-up that turn first-time donors into monthly givers for Greater Houston nonprofits, with Google Ad Grants set up and managed. Month to month, with every gift and donor in a live console.
Built for 501(c)(3)s raising $100k+ a year.
Five questions, about a minute. If it’s a fit, you pick a call time on the next screen.
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Brillion Studio · Greater Houston
Giving has a calendar. Appeals start late.
[ The real problem ]
Most nonprofit marketing stops at the first gift. The donor gets a receipt, and most never hear from you again until the next appeal.
Most first-time donors never give a second time. A receipt isn’t a relationship.
Someone gives for the first time. They get an automatic receipt, and nobody asks again until next year.
Google gives eligible nonprofits up to $10,000 a month in search ads. Many never apply, or let the account lapse.
Clicks and impressions once a month, in a PDF. Nobody can tell you what a new donor cost.
[ The shift ]
A monthly donor keeps giving for years, in the quiet months too. We reach people who care about your cause, follow up after every first gift, and measure the result in donors and dollars, not clicks.
See if we’re a fit →[ Proof ]
SoulTies US Co., a 501(c)(3) funding relief through NGO partners in Palestine and Pakistan, and the Woodlands Islamic Center. These were brand, website and donation builds rather than ad campaigns, and the figures are what each raised through them.
[ Where we aim ]
Each campaign gets its own ad, its own page and its own follow-up, so someone who clicked about Ramadan lands on a page about Ramadan.
Donors who give every month, and hear what their gift did every month too.
Ramadan, Giving Tuesday and year end, planned months before the day.
Tables, tickets and sponsors, sold to people who already care.
People who give their time, invited to give in other ways too.
[ How it works ]
If you’re eligible, we help you apply for Google Ad Grants and build the account: up to $10,000 a month in search ads, at no cost.
An ad set and a donation page for each campaign, told with your own stories and photos, used with consent and reviewed before anything runs.
A thank-you within minutes, a story about what the gift did a week later, and an invitation to give monthly.
Spend, gifts, new donors and monthly donors, by day. It’s the same console our other clients use.
[ The console ]
Not clicks, not impressions. What you spent, who gave for the first time, who gave again and who went monthly, updated daily.
[ Ad Grants ]
Google Ad Grants gives eligible nonprofits up to $10,000 a month in search ads, at no cost. We help you apply, then build and manage the account alongside your paid campaigns.
No annual contract and nothing to buy out. Stay because it’s working.
Ad accounts, Ad Grants and donation pages sit in your name. If you leave, they leave with you.
We never sell, share or reuse a donor list.
We only use the stories and photos of the people you serve with their consent.
Every ad and page gets a second pair of eyes before it goes live.
Spend, gifts and new donors by day, from the first week.
Two parts. Your ad budget, which you pay straight to Google and Meta, and our management fee, which we quote on the first call. Ad Grants itself costs nothing.
Yes. Many accounts spend a fraction of the $10,000 because of Google’s rules on keywords and click-through rates. We fix the account, then add paid campaigns where Ad Grants can’t go, like Meta.
Sometimes. Meta treats ads about social issues, like immigration or civil rights, as a special category that needs an authorized account and a disclaimer. We set that up when a campaign needs it.
Yes. Ramadan is expected to begin in early February 2027, and the last ten nights are when many Muslim organizations raise the most. We plan the campaign in the autumn so it’s working before the first night.
Usually not. Most nonprofits use something like Givebutter, Donorbox or LaunchGood. We’ll look at yours on the first call and connect it to the console where we can.
Usually within two weeks of the first call. Google reviews every Ad Grants application, which can take longer, so we start that on day one.
Organizations that want to buy donor lists, or tell stories without consent. We won’t do either.
[ One minute ]
Answer five questions. If it’s a fit, you pick a call time on the next screen. If it isn’t, we’ll tell you why.
Check if we’re a fit →
That’s usually budget or timing, not the cause. Leave your email and we’ll tell you when it makes sense to talk.
