A monthly team (creative, marketing, or nurture) is a retainer, billed monthly. Requests are unlimited: each team takes as many as you send, with no cap on the number and no fee per piece. On the creative team, that includes landing pages and ad creatives. Landing pages are built only on websites we build or manage for you. Wherever our site calls requests unlimited or infinite, this section is what it means.
Turnaround, not a count, is the limit. Each team works on one request at a time; the rest wait in your queue, in the order you set. The request in progress is delivered within your plan's turnaround: 3–5 business days with one team, the next business day with two, and the same business day with all three. Its turnaround starts when it reaches the front of the queue and we have what it needs, such as copy, assets, access, or an approval. How much is delivered in a month follows from that, not from a quota.
A request is one piece of work within your team's services, such as a landing page, an ad creative, a campaign change, an email, or an edit to something we made. Websites, apps, software, and AI systems are projects, scoped and quoted separately (see Projects). Ad spend is paid by you directly to each platform and is not part of the monthly fee.
The marketing team is priced by the ad spend it runs. Its monthly fee is set by the band your monthly ad spend falls in, at the band prices published on our pricing page. In the lowest band it may run as a half team, covering paid advertising only; above that it is one team, and each higher band adds the rate of one additional team. Above the highest published band, the fee is agreed with you in writing. Each band has a fixed fee, never a percentage of your spend. Your band is set by your actual ad spend in the previous calendar month, as reported in Signals, and changes, up or down, only after two consecutive months in a different band, from the next invoice. Until there are two months of spend to go by, your band is the one that matches the monthly ad budget agreed at the start. There is no setup fee.
Setters and closers can be added to the nurture team. They are paid a commission on the revenue they close for you, at a rate agreed in writing before they start, in addition to the monthly fee. The commission applies only to revenue from customers they close, as set out in that written agreement.