The numbers are brutal. Across the 40+ commercial services and financial services businesses we touch, blended CAC is up 34% year over year. Retention is the only lever most operators haven't pulled yet.
[ Frequently Asked ]
Questions we get on this topic.
Is retention a channel or a function?
Both. As a function it lives with customer success. As a channel it lives with lifecycle marketing. Most $1M businesses don't have either.